Wednesday, December 3, 2008

Elements of a Newsletter

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Syndicate this Article Copy to clipboard Elements of a NewsletterAuthor: Graphic Design Guru
Elements of a Newsletter

The section on the front of a newsletter that identifies the publication is called the masthead.  It contains the name of the newsletter and possibly pictures or a logo.  It may also contain a subtitle, motto or publication information such as the volume, issue number or date.



The table of contents usually appears on the front page and briefly lists articles or special sections within the newsletter and the page number for those items.



The body is the articles that make up the newsletter content and is the bulk of the text excluding the headlines and decorative text elements.



After the masthead, the headline identifies each article in a newsletter and is the most prominent text element.  Write headlines in upper- and lower-case type.  Capitalise the first letter of every word in a headline except for ?a?, ?an?, ?the? and short prepositions such as ?of?, ?to? and ?for?.  Always align headlines to the left.



Subheadings within the body of articles, divide the articles into smaller sections.



Page numbers appear at the top, bottom, or sides of pages and usually page one is not numbered.



A pull-quote is a small selection of text pulled out of the text and quoted in a larger typeface.  It is used to attract attention, especially in long articles.



A photo caption can be up to five lines long and needs to convey the importance of the photo.



A few more tips when creating a newsletter:



1)                 Set the text in serif type as it is easier to read.


2)                 Indent the first line of each paragraph and only use single spaces within and between paragraphs.


3)                 Don?t justify text to the right as doing so makes the copy square and hard to read.


4)                 Avoid widows and orphans.  In other words, a line containing only a part of a word or a single word on a line.


5)                 Try not to hyphenate lines in a row as this makes the text hard to follow.


6)                 Use a single grid throughout your newsletter, unless there is a special feature page.  Grids may contain anything from 2 to 5 columns on a page. 


7)                 Always have a creative thread running through your newsletter.  This creates consistency and could be something as small as a block of colour or decorative pattern that is repeated on every page.



A good newsletter is clean, clear and colourful.  Stick to those three c?s and you should have a winner.  And lastly, don?t be afraid to break the rules ? creatively!



About the Author:

Graphic Design Guru is a blog for amateur as well as professional graphic designers, who wish to improve their knowledge and fuel their passion for design. http://www.ultramel-designguru.blogspot.com/

Article Source: http://www.articlesbase.com/graphic-design-articles/elements-of-a-newsletter-657299.html

Elements of a Newsletter

The section on the front of a newsletter that identifies the publication is called the masthead.  It contains the name of the newsletter and possibly pictures or a logo.  It may also contain a subtitle, motto or publication information such as the volume, issue number or date.



The table of contents usually appears on the front page and briefly lists articles or special sections within the newsletter and the page number for those items.



The body is the articles that make up the newsletter content and is the bulk of the text excluding the headlines and decorative text elements.



After the masthead, the headline identifies each article in a newsletter and is the most prominent text element.  Write headlines in upper- and lower-case type.  Capitalise the first letter of every word in a headline except for ?a?, ?an?, ?the? and short prepositions such as ?of?, ?to? and ?for?.  Always align headlines to the left.



Subheadings within the body of articles, divide the articles into smaller sections.



Page numbers appear at the top, bottom, or sides of pages and usually page one is not numbered.



A pull-quote is a small selection of text pulled out of the text and quoted in a larger typeface.  It is used to attract attention, especially in long articles.



A photo caption can be up to five lines long and needs to convey the importance of the photo.



A few more tips when creating a newsletter:



1)                 Set the text in serif type as it is easier to read.


2)                 Indent the first line of each paragraph and only use single spaces within and between paragraphs.


3)                 Don?t justify text to the right as doing so makes the copy square and hard to read.


4)                 Avoid widows and orphans.  In other words, a line containing only a part of a word or a single word on a line.


5)                 Try not to hyphenate lines in a row as this makes the text hard to follow.


6)                 Use a single grid throughout your newsletter, unless there is a special feature page.  Grids may contain anything from 2 to 5 columns on a page. 


7)                 Always have a creative thread running through your newsletter.  This creates consistency and could be something as small as a block of colour or decorative pattern that is repeated on every page.



A good newsletter is clean, clear and colourful.  Stick to those three c?s and you should have a winner.  And lastly, don?t be afraid to break the rules ? creatively!



Graphic Design Guru is a blog for amateur as well as professional graphic designers, who wish to improve their knowledge and fuel their passion for design. http://www.ultramel-designguru.blogspot.com/

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