Getting the Whole Picture

Getting The Whole PictureBy Richard HookerThe Internet will see a lot different in a year or two.That? S how he sees Victor Ciccarelli. As CEO of CQAdvantage, a computer consulting firm technology, as well as a highly respected professional photographer, Ciccarelli has spent the past two years creating PhotoTudes, a technology that dramatically lowered the costs associated with the hand - d 'work and 3-D photography. With a sharp reduction in cost and effort, Ciccarelli sees a future where you can see almost all the products for sale in all its three-dimensional glory, a future where product images displayed on the Web, to choose their place on a turntable and - around your hands.Low cost, minimal effort photography 3-D will certainly help solve the most intractable problem in the retail Web: the relentless flatness of support . All products have a front, back, bottom, top and sides, and the bricks and mortar stores encourage customers to select products and explore all these parties. But the e-retailing can show flat, static images. And it just doesn? T cut if you have a flat image from the front, a flat image of the background, a flat image of the right, and so forth. Some products, such as clothing or cars, are on the total amount, 180-degree image. The technology to do this for decades. There? S nothing new about making 3-D images and put them on the Web. However, the process has been laborious, time-consuming and costly. Electronic commerce is flat simply because it? S too expensive to be seated else.Ciccarelli nothing two years ago and tried to solve the problem of cost. It quickly became apparent that the Gordian Knot in 3-D photography was time. Using turntables and multiple cameras, the best systems took more than 10 minutes to snap photos all needed to provide a complete, the 3D view - a veritable eternity in photographic terms. Even with the simplest of subjects, this long stretch of time creates a mountain of photo retouching tasks. When the subject happens to be living and breathing, as a person modeling clothes, headaches, retouching needs, costs and grow exponentially. Most of the inflated costs of the 3-D photography all ate in the photo and preparation tasks.If PhotoTudes was to become a reality, all the key is to reduce the time needed to break the image. Do that most of the additional costs vanishes.Back RoomsLike many ideas, Ciccarelli? S started in a back room. In fact, in a lot of back rooms.Passing both on a transcontinental flight with a magazine, Ciccarelli was struck by an article on how antiquities and works of art have been moldering out of existence the museum behind the scenes. The harsh economic realities of the museum business means that important historical artifacts and art were simply rotting away, waiting for the money and time to preserve them. Some of them were photographed, but in flat, static images that did not truly reflect their importance and glory. Most of these items will never be seen by anyone, but some museum employees, as in the invisible world, as if they had been buried in the desert. "? He really hard to believe that we were losing a large part of our cultural heritage, because we could not? T get this information to the population? Ciccarelli said in an interview. ? And it came to me: I could do this work. I could devise a system that would preserve, though? S just an image, the greatest artifacts of human history.? 100% financing of developments CQAdvantage, Ciccarelli started experimenting with a number of systems, cameras, robotics and defeat the problem of time and make 3-D photography easier and cheaper. He planned to use this technology to protect our cultural heritage from the ravages of time and the neglect.Breaking Time BarrierThe final product of all this work has proved not to be an invention, but a series of innovations on technology exist. The combination of system improvements, innovations in robotics, camera mechanics, and just plain studio callées Ciccarelli produced a system that could snap 173 photos from all parties in less than 30 seconds with a running - disks, and a system of 17 cameras. And the size, at least in this case, right? T case. It is even 30 seconds for a diamond ring for a time working truck.Breaking barrier? Reducing the time of the break of more than 10 minutes to less than 30 seconds? Almost totally KO the most expensive and difficult part of the process: editing and final cleaning images. Ciccarelli? S literally system can produce an image Web-publishable in about the time it takes for the moment pictures. Combined with a system that automatically reformats images in a Flash movie or an animated picture file, the labor involved in a 3-D image is now roughly the same as would be involved in a 2-D image? Just pretty well the establishment of the World shot.Changing An Image A TimeLike all major innovations, Ciccarelli? S system has more to offer than its original purpose. The whole of the goal to make the system was quick to make it inexpensive to be used on a large scale in museums around the world. But the same economy that plague museums? Not enough money? Ciccarelli also affected what wanted to do with PhotoTudes.? I needed to make the company autonomous? Has he explained. ? The path was clear to go wherever my competitors could never go: high speed, economical 3-D product photography. Nobody else could have done this work as fast or cheapest PhotoTudes. And nobody has a system that can shoot something bigger than a table-top point without adding enormous expense, things like people, furniture and cars.? Faced with the market competition Ciccarelli forced to consider how manufacturers and retailers can reach their customers using this new technology. As with any innovation, the real challenge is to imagine the possibilities for the market, because the market rarely does it for you. Aside from the obvious use of 3D images on the Web, Ciccarelli sees a future where retailers install kiosks in a store and more complete and current product lines beyond what is on the shelves, without additional costs and inventory shrinkage.? Manufacturers and Retailers can exponential increase in the inventory they offer their clients? Does it explain. ? Think about it. A clothing store can stock, a certain quantity of stocks, but double or triple its stock with a kiosk in stores loaded up with 3-D images of models, or even several models of different sizes, wearing these clothes. What manufacturer would not want to put their goods, even virtual form, in each store, they can? Ciccarelli also sees vast changes to come in the lounge circuit. Usually, manufacturers of travel trade shows, with hundreds or thousands of points. A CD or kiosk high-quality, low-cost 3D images could help presenters reduce their stockpiles by 50 points or so.The million-dollar question, however, is who will drive the adoption of this new technology, manufacturers or retailers? Ciccarelli is putting his money on manufacturers? The people who will see the fastest gains are those who sell products that are used on people, like clothing. I? M bets will be the early adopters of garment manufacturers who really understand the value of the canvas and are already involved in some fairly serious Web distribution and retailing. I see the shift to a market in which they produce Web-ready 3D images of their entire product line? Modélisés in 3-D on real people? And to make them available to online retailers aggressively, which gives them a considerable advantage over their competitors. Other movements competitive, as kiosks or CDs in brick and mortar stores and shopping malls, will follow.? Sitting on a potential gold mine which will revolutionize the way manufacturers and retailers did not reach their customers? T Ciccarelli distracted from its original purpose. "I ve built a large piece of technology, stunning in its simplicity, and now I want to build a unique history of the missions. Ultimately, we? Ll reach a level where we can turn our attention to a philanthropic preserve the antiquities of human culture and scientific research.? So when you visit an online store in the not too distant future and navigate in 3-D images of products, be sure to schedule a visit to a museum online and surf through their 3-D gallery 'objects previously unavailable to the public. That? S Victor Ciccarelli wants to build the world with PhotoTudes? A photo to a time.Press contactsVictor CiccarelliCQ AdvantageSan Diego, CA @ 92126858.586.7769victor cqadvantage.com
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