Limiting Design Options Creates Consistency

One of the easiest ways to tell amateur design outside of a professional is to look at the level of consistency throughout. Designs with more than 3 fonts, colors sporadic choice, and incompatible hierarchy are not considered "good" design and are unlikely to be produced from a drawer. Creating consistency is extremely important in a design. It helps guide the viewer through the message and avoid confusion. The objective of a graphic designer is to convey a message as quickly and efficiently as possible in most cases. But an architect can do a lot, especially when the client must have some control over the content. Limiting certain options can help maintain the consistency of the design. Two major areas can be argued that the designers of the most control over the options is to Content Management Systems on Web sites and through brand Manuals.Content management systems are very popular on the Web for customers who need have control over their content. There are some things we can do to limit the options, though. The first is to say that many opportunities for styles as possible in the CSS. Ensure that all H1 - H3 (or more), P, A, and maybe even IMG styles are defined. This allows the client to use these tags style without having to them. Another way of consistency check is not to allow access to the main model on each page. Many CMS allows you to set up different permissions for users, and the denial of access to the model provides the layout remains the same on all pages.The other major area designers have control over image mark is. Branding Manuals define exactly how the logo should be used in all situations. It is evident that the designer can not force anyone to follow the guidelines, but most customers who are concerned about branding consistent after them. These manuals will be items such as: accurate colors, type faces, the amount of space to surround the logo, the versions in black and white, etc. It will also include things not to do, like cutting part of the logo off, stretching, and not to use color. In accordance with the guidelines can make the difference between a strong brand and low. People expect to see a logo in the same way every time. In large companies, brand extends beyond the emblem, as well, things like uniforms, signage, packaging, advertising, etc.Limiting these options for customers, and to educate them on how to maintain consistency, will only contribute to their company in the end.
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