Ray Hadleys Brand & Packaging Design Launch

At a glance your product and satisfy the customer. At this critical ten seconds that an emotional connection is created. Either your product is rejected by its competitor or win the fight and its product is selected. If your packaging design does not create the right impact to jump off the platform and attract a buyer occupied, you do not have a second chance to make a first impression. "Their product is the package that is designed in" More creative solutions to www.toastdesign.com.au Ray Hadley Roda Coffee Marketing Design approached Toast to create a brand for radio celebrity Ray Hadley. Being the first product put Ray Hadley on his face, the brand has a target specific market for coffee lovers. Initially, starting with the seal of approval Hadley, wanted to create an organic look and feel for the brand will continue until the packaging design of coffee and, finally, the flow to other products.The concept of a seal is created and communicated the right message to the packaging design.What were the desired results for Ray Hadley? Create a new brand of coffee that was easily identifiable as Ray Hadley mark of the house. ? Targets for a specific market for coffee lovers. ? Create an original organic look and feel to design packaging that highlights its competitors in the platform. ? New identity including Ray Hadley's face that could be used by other new products futures. Toast How to achieve these results? Competitor research on coffee packaging design and brand. ? Objectives of market research, Toast identified the design elements that created the greatest impact through interviews with a selection of coffee lovers. The results were adapted into the design. ? Product research environment. Once the design is in the final stages of development, toast carried out further research on coffee packaging environment and competition that the product is at the platform. ? By creating a Ray Hadley stamp of approval which allowed the logo to be used in future product packaging, as well as to organic see and feel the client wanted.More creative solutions to www.toastpackaging.com.au
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