Logo Design Mistakes

Designing a logo isn?t easy and should not be taken lightly.  In designing a logo, there are several logo design mistakes that you should avoid making.  Branding isn?t just for big companies that have millions of dollars, many small companies can take advantage of a great logo but you?ll want to avoid these mistakes to insure a great logo.

First, make sure to have a professional designer create the logo for you.  There are many companies that do logo design that can help you design a logo.  By avoiding the use of an amateur, you?ll get a nice clean logo design that will last a long time.  The adage that you get what you pay for is very true in logo design.  You can see the difference that a professional designer can do for a logo.  They have a better understanding of using shapes and color.  You?ll want to hire a designer because you?ll end up with a professional looking logo that you?ll be happy with.  A great logo shouldn?t have to be redone.  It should last a lifetime.

One thing that you should never do in designing a logo is to use clip art.  Pretty much everybody can spot clip art.  Clip art does not provide any uniqueness to a logo.  Somebody could have the same picture in another logo.  Also, designing a logo with clip prevents you from customizing your logo.  The logo will appear to be look unprofessional and most people can tell when clip art is being used in a logo because most people have seen what clip art looks like.

Typography is a big factor in designing a logo.  Choosing the right font to go along with the other design elements is just as important is the design elements themselves.  Avoid using the wrong word, a long sentence, a mission statement or anything unnecessary.  You should also avoid certain words or phrases that could potentially be offensive.  It is also important that you choose typography that you can read.  It really doesn?t make sense to design a logo who?s company name is illegible.

Lastly, you should make sure to design your logo for all media types.  There are lots of different advertising medium and you?ll want to design a logo that looks great in all forms of media.  It would be a big mistake to design a logo for one media type and the logo look terrible on another type of media.  You have to make sure that your logo copies well onto all media types.  Keep in mind that you?ll be advertising in a lot of different places so you?ll want to make sure your logo looks great wherever you put your logo.

Source: http://www.articlesbase.com/graphic-design-articles/logo-design-mistakes-638310.html