Friday, December 21, 2007

How to Reduce your Adwords Costs?

No matter how many gurus you ask, you will always get a different answer to this question: How can I reduce my AdWords campaigns and maximize the potential profitability? Some experts say the best way to optimize your campaigns is to make a bid on large amounts of keywords in the hope of obtaining the number of clicks. This is a totally false direction, and undoubtedly break your budget. The best way is to work for me always is looking for my keywords for 90% of my daily "work" on time, and then use the 10% of establishing a campaign.You see, I never had more than 5-6 keywords that I Tender, and it always works. Why? Because of printing. By eliminating the keywords that do not have the potential for gains or keywords that are not highly relevant to the product or service that you sell, you have to eliminate the bad impressions "and increase your CTR (click - through-rate). In this way, your ads will be higher on the search engines, and you will be able to lower your bid amounts.Make sure that the keywords you select are highly relevant and focused. If you are a beginner, you probably do not have thousands of dollars to your campaigns, and that's what the gurus always forget to tell you, because they do. Even to this day, I rarely put my daily budget of $ 10 for 1 campaign. By targeting certain keywords will reduce the cost of your clicks, thereby increasing the chances to sell you something. Remember laser, target keywords that you want to pay on.Don 't just stuff in keywords. It can cost you a lot of money by getting visitors untargeted. By applying these simple principles, you should be able to reduce your advertising costs and get more targeted visitors which translates into more sales.
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