Business Brand - the Importance of Colours

Learn what colors you use say about your business. Have you ever considered the importance of color in the image? Coke is red. UPS is brown. IBM is blue. Such companies include the proper use of color is essential for the creation of a positive image among consumers. In addition, color plays a huge role in memory recall. It stimulates all the senses, instantly send a message like no other the right of communication method.Choosing dominant color for your brand is crucial. This color should appear on all promotional materials, including your logo and product packaging. Whenever possible, the color you choose should you, work with your industry and the image, and tie your brand promise. It should also take into account the psychology of color, which is quite complex. Colors can mean different things depending on the culture, location and industry. However, the United States in advertising at the very least, some studies suggest universal meanings: Blue: Cool Blue is perceived as trustworthy, reliable, secure and fiscally responsible. Strongly associated with the sky and sea, blue is serene and universally beloved. Blue is a color particularly popular among financial institutions, that his message of Red: Red activates your pituitary gland, increasing your heart rate and cause breathing faster. This response is visceral red aggressive, energetic, provocative and attention-grabbing. Count on red to evoke a passionate response, although not always favourably. For example, red can represent a danger or indebtedness.Green: In general, green means health, freshness and serenity. However, the Green? Meaning varies with its many nuances. Deeper greens are associated with wealth or prestige, the light while the greens are calming.Yellow: In any society, yellow is associated with the sun. Thus, it communicates optimism, positivism, light and heat. Some colors seem to motivate and stimulate creative thinking and energy. The eye sees bright yellow before any other color, which makes them ideal for point-of-sale displays.Purple: Violet is a color favored by creative. With its mix of red passion and tranquil blue, it evokes mystery, sophistication, of spirituality and royalty. Lavender evokes nostalgia and sentimentality.Pink: Pink? S message varies with the intensity. Hot pink transmit energy, youth, fun and excitement and are recommended for cheaper products or fashion for women or girls. Dusty roses appear sentimental. Lighter roses are more romantic.Orange: Cheerful orange evokes exuberance, fun and vitality. With the drama of red, plus the joy of yellow, orange is seen as gregarious and often childish. Research indicates its lighter shades call for a high-end market. Peach tones work well with health care, restaurants and beauty salons. Brown: The color reflects the earthy simplicity, durability and stability. It may also generate a negative reaction from consumers who relate to it as dirty. Some shades of brown, as terra cotta, may send a upscale look. From a functional point of view, Brown tended to hide dirt, which makes it a logical choice for some in the trucking industry companies.Black: Black is serious, bold, powerful and classical. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.White: White connotes simplicity, cleanliness and purity. The human eye views as a white brilliant color, it draws the eye immediately signalling. White is often used with infants and health-related products.All colors above can be divided into two basic categories: hot and cold. In general, warm colors, such as red and yellow, send an outgoing message energetic, fresh colors, like blue, are quieter and more reserved. However, a cool color embellished increases its vitality and reduces its reservation.
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