Logo Design – a Peek Into Its Origin

Logo design, in the current context? S world, can be an important factor in the success of a company or organization. Every day we come across a lot of different types of logos. Some of them are very popular such as Coca Cola, Nike… These logos are in fact so popular that the company and its products can not even be viewed without their logo. Then, there are logos that might not be very popular but surely creates a lasting impression on the viewer. And then there are probably many more logos that we overlook and forget. Anyway, the bottom line is almost all the companies, products, or service site now uses a kind of logo, designed to target specific audience or create an impact.But we know how much the concept of logo was born. We hardly find out where this concept has been launched for the first time or who conducted the very first logo. Well, there are some pretty interesting facts about the origin and history of the logo design.The history of the design of logos and logos back to Greece in ancient times. The word "logo", derived from the original word? Logo? Designate a name, symbol or trademark designed for easy recognition. Logo design history has its origin as a cipher consisting of a single letter, and, later, a drawing or a mark made up of two or more letters intertwined. The figure may be all the letters of a name, the first letters, or the name of any person for use on stationery, business cards, or elsewhere.Many early Greek and Roman coins bear the 'monograms or logos rulers or cities. The most famous of these logos is the first sacred monogram, which is formed by the combination of the first two letters of the Greek XR, S, T, O and S, (Christ), mostly with the A (alpha) and O (Omega) of the Apocalypse on each side of the coin. The logo developed during the Middle Ages with more artistic and innovative implementations and increased commercial use.In the thirteenth century, logo design evolved from simple ciphers trademark for retailers and merchants. These early examples of logo design are masons marks, trademarks silverware, paper maker's watermarks and watermarks of the nobility. The emergence of the information age has changed the outlook for logo design. Today, the general public has become aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. The company logo is the face of the company, not only for the public but also to its employees and the company itself. Logos have become the front line of the company, the company identity.The mark of a good logo is the way it carries the brand image of a company. Because of the diverse nature of the products and services offered by many companies today, the need for a new and unique logos is even stronger. Since logos are the vector of a visual image, a very high-end logo becomes crucial. A logo designed by professionals is a must for all those who have a business or product they wish to promote through any media.
Source: http://www.articlesbase.com/graphic-design-articles/logo-design-a-peek-into-its-origin-207949.html
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