Saturday, December 22, 2007

New Business Design: All you Need to Know to Start Trading in Style

So you have decided to set up a new company, the idea is good, the bank has given you the green light, and everything is looking peachy. Wait a minute forgotton did not you something? Yes, thats right - your trousers! With all the enthusiasm that you clean forgot to put all this morning. Any other thing you idiot air brains? Yes there are 5 points at the back - what you need above all is an unforgettable efforts to strike competition dead.Step 1: Logo DesignWhat are things not to be missed when thinking about your new company logo design? Well, we could bore you to tears on the subject or we could get there in law and divulge the secrets each company has taught successfully at a certain stage of the good logo design. What? Want to hear a long, boring answer? All right we put the secret of success for another logo design tutorial then. The first thing you need to do is create your market, it is not good to try to be all things to all men - it can be done. Let's say that we want to achieve, rather young girls - and thats not a bad market to try to tap. Go to something pink and frilly and midway through your home. If not for boys, you can choose a blue fat characters. For a corporate market that you twat be a move away from gray, blue and reds.Top Tip: Letterspacing - increase the spacing between each letter to a large number ridiculously. This will be a standard of characters such as a new ariel dignified seriousness which says a lot about your new business edge design.Step 2: The Business Stationary DesignThe holy trinity in the canon designers. Your business card, your letterhead, and not forgetting wee small compliment slip away to hide behind his wise cracking A4 brother. It is imperative that each new company to order more business than they can ever hope for stationary use. Typical figures could be for example a thousand mat double-sided laminated business cards. You will be impressed by the quality and feel about one week. Copieusement handing them over to meet and evenings and hosts before depositing the balance away in a drawer never to be seen again. As for the correspondence letterhead, and why not plumb for another couple of miles draw with perhaps a logo embossed to impress any blind friends you may have? Key design concepts are to try to make them in a way different from the billions of other models who went before.Top Tip: Try to avoid using large blocks of color on letterhead flat and correspondence. 9 times out of 10 the ink begins to fade on the draw and will see a little shoddy.Step 3: The presentation file or Brochure DesignNow we are cooking with gas. We created a deep, challenging, yet ultimately affectionate logo design. We took the plunge and ordered much more than a quarter million business cards - sexy. Now comes the pinnacle of our design excitement. The company - or if you prefer - casual brochure or a folder design. Opinion is divided on what constitutes the best visual plan of attack on this issue. Some opt for meat and potatoes style A4 brochure design. It is not particularly innovative or clever, but only the most limited might not delay work on what you do with it, ie turn the pages from right to left and watch the pages, stopping occasionally to read words or look at pictures. Others are more inclined to follow the less experienced file and inserts road - scary! Remember to make it look nice rather than ugly and you will not go too far wrongTop Tip: Do not allow anyone to persuade you to make a cut adapted die storage. It's incredibly difficult for printers to get anything right and you have a hard time begging. Remember KISS Keep it simple stupid.Step 4: The Site DesignUp far, we have been keeping up our sleeves and getting on very well, thank you very much. That's all about to end. Step into the world of Web design. On paper, it seems easy enough - the transfer of what you produced in your company brochure design up there on the old gogglebox. An easy mistake to make, that you have not taken into account is that the web design was introduced to the world of design increasingly by a kind of magic nerd. To get anywhere near the production of almost anything that looks ok on paper on a screen takes the kind of patience and understanding that are not normally found in your typical reflection human right. Suffice it to say that you can have your website based on a grid of three columns and that you can not do it in the colors of your company, you need to gray or anything, alright?. Top Tip: Please do not ask for a pull-down menu. It seems pretty simple to do and all your competitors have them, but we can still get working right, and god knows we tried, God knows we tried ... If this has not inspired confidence and give you the incentive to abandon already there may be some hope for you. It suffices to recall the design is not sorcerer, although technically speaking, the rocket should be designed so at some stage blah blah blah etc etc ..
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