Saturday, December 22, 2007

The Role of Typography

Graphic Design is very difficult creative and artistic work. Graphic designer must be able to solve the given task and is faced with the idea of visual communication, which not only attractive but also convince the viewer / reader to grasp the message behind it to arouse emotion, logic and certain needs. Generally, a lot of graphic images, symbols, letters and all other graphical elements. Sometimes, Graphic Designer is attributed to the management or the composition of a large number of words and phrases long on many pages. In this case, the letters or typography is more than an additional element, but they are the main focus of graphic communication known as books, brochures or catalogs. Either as an additional element or main, the typography has a very important role in determining the outcome of visual communication. Many designers think the most important in the design, or is the thought of the idea and how it would be implemented. They consider typography an additional element. The truth is that the typography may be the main thrust of the communication and graphics may be the only effective means of visual communication. In some cases, we found that typographical errors use could ruin any conception whatever the design is good. The result is that the viewer / reader could not? T get the message that we are trying to achieve. Some designers, especially beginners donation? T have the sense of harmony (yet), which is one of the principles of design. They are inclined to use fonts depending on what they like even more importantly, they used almost the same size, without taking account of harmony, balance and more titles, subtitles and content. Choosing the type of fonts has some consideration, which are: - The drawing style (classical, modern or futuristic style) - which is on the drawing (the product) - the size of the media, quantity information to onTry not to use too many kinds of police on page 1, 2 different types of fonts is the best. You can play by the bold, italic, different size or use different colors to change their looks.
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