Building a Global Web Site?

Goal on the Internet is easier than in the physical world, but there is still much risk and uncertainty involved.Language obstacles are the biggest problem. Unless you're focusing on Canadian, British and other English-speaking, one can not expect many people to be interested in a site written in English. (Even in this case, regional differences in "good" English may be a problem.) Your first step is to translate your site into local languages of the countries you wish to discuss. Free translation services online such as language Ware will be part of the work, but these services are not good enough to be used by themselves. You will also need to pay a human translator or a service truly customize your site. (Most automated translation services also offers human translators.) If you really want to reach a particular audience overseas, you will need localized content - not just stuff you wrote in Toledo translated into Portuguese. This means hiring local writers and producers and work with them to create content - articles of any description of the product - tailored to their culture.Obviously can become costly, especially when you're trying to enter a dozen new markets at a time. May You better partnership with a local content provider - a major newspaper, for example - or with an agency Web landmark in the creation of small multinational sites.Start with a single target country and see how things go. While the rest of the world is catching up with the USA in the use Net, they are still a relatively small share of total public online. May you find that you get returns in small markets overseas are not yet justify the time and expense of creating a real site located.
Source: http://www.articlesbase.com/graphic-design-articles/building-a-global-web-site-477352.html
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