Ray Hadleys Brand & Packaging Design Launch

In a glimpse of their product and satisfy the client. At this critical ten seconds an emotional connection is created. Either your product is rejected by its competitor, or win the fight and its product is selected. If your design of the packaging does not create the right impact to jump off the shelf and attract a big buyer, you do not have a second chance to make a first impression. "Their product is the package is designed in." more creative solutions in www.toastdesign.com.au Ray Hadley Roda Coffee Marketing Design bread toasted approached to create a brand for radio celebrity Ray Hadley. Being the first product Ray Hadley put his face, the brand that had a specific target market for coffee lovers. Initially, starting with the Hadley seal of approval, we wanted to create an organic look and feel of the brand that will continue until the design of packages of coffee, and finally flow into other products.The concept of a seal is created and communicated the right message in the package is design.What the desired results for Ray Hadley:? Create a new brand of coffee that was easily identifiable as Ray Hadley mark of the house. ? Target a specific market for coffee lovers. ? Create an original and organic aspect in the design of packaging that highlights their competitors in the platform. ? New identity Ray Hadley including the face that could be used in future other new products. Toaster How can we achieve these results? Participating in the investigation of coffee packaging design and branding. ? Target market research, Toast identified what design elements created the greatest impact through interviews with a selection of coffee lovers. The results were adapted into the design. ? Environment resulting from the investigation. Once the design is in the final stages of development, toast carried out further investigations into the environment packages of coffee and competence that the product is on the platform. ? By creating a Ray Hadley seal of approval which allowed the logo to be used in future product packaging, as well as the organizational aspect and the customer wanted.More creative solutions in www.toastpackaging.com.au
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