Wednesday, October 1, 2008

When, Why and How to Fire a Client

Separating the emotions and reality like any marriage, sometimes you can not wait for the other person to get home and other times you want to be hit by a train so it would not have to deal with them. Both emotional responses are based on the current situation and not on the relationship as a whole. Opting for one client because they are a little difficult at times want to butcher or a concept that love is absolutely no reason to let go and move on. Always need to keep the bottom line in mind especially if you're starting in the design. I realized that if I have a difficult customer, often means that they have not been able to adjust myself properly or educate about the business side and creative process of graphic design. Some customers see the fee structure as unfair and refuse to make a deposit or pay for the revisions. Others are intimidated by the design and feel that they have made any changes to exercise their power. Explaining each step of the process, defining its role and the provision of written contracts clearly can eliminate most common problems. They gave me a referral from a few years ago with the preface that the client was "a little" unwieldy and could be a bully if given the chance. The client's partner called to say they were interviewing designers and you'd like to schedule a time to meet. He told me that I would not do interviews, my portfolio is available online and I would be happy to join them when he had to discuss a specific project. They called again an hour later and asked me to come to talk of a poster they need. To sum up the case. The client was strange and difficult at best, but what explains the framework for developing and completing a project, specifying that contracts went into more detail with an explanation of what constitutes a revision and how they are billed. In fact, he had worked with the designers with no experience in the past and does not have a good framework and a set of guidelines for working through the creative process. I did stand my ground initially several times and re-submit the contract, but he pays me well and the effort was worth it. Finally, I would not pay for several revisions to its website, so I threw it down. I have a hail storm of letters from his lawyer threatening thousands of dollars in damages. After sending a copy of the signed contract and an offer to settle, the letters stopped. I heard again later his secretary of his lawyer who recommended the settlement and avoid litigation. In the end, the client went and has gone through two other designers and me. I lost a little money, but in the long run I was ahead financially and gained some valuable experience. When to pull the trigger no payment is the most obvious reason for ending a client, since it is a clear breach of trust. You also have to trust them to be honest with you about budgets, deadlines and do not use your design or printing proposal as a way to get a better price from other suppliers. If you find a pattern of dishonesty in development is the time to seriously reassess his situation. There are other issues that have the same weight when deciding to terminate a client such as low profit margins, lack of inputs, chemistry and the lack of passion on his part. I have a friend who is the number one selling car in a dealership. He once told me that their most satisfied customers are the ones who make more money, and I think the same is true in the design community. Customers who understand the value of professional design are willing to make the initial investment, because they realize that, ultimately his return will be much more. Customers who try to negotiate or get to lower your rate after the project is approved it will never be happy with you or anyone else. Of course, if a mistake was made on their part is reasonable for them to investigate, but a pattern of whining and nitpicking in the price is an invitation to a sheet of pink. Customers who do not value their services can give very little input during the process of thinking that is going to come magically with a stunning concept. Or they can dominate the process, then the blame for a marketing effort not. Do not expect praise for you and your abnormally huge creative mind on any assignment. I had a customer a few years ago that gave me no input or no account of my recommendations and dominated the design process. The entry that I could get more of them at the end of the project was "so well" or "I've seen the ads more creative." In our last project, she asked that her announcement of the magazine are "cows" in it. Your business and your personality had nothing similar to the bovine persuasion, but she was in love with an ad campaign for a fast food restaurant using them. I strongly recommended against it, and ultimately that was not successful. She called a few days after it was published to call for a reduction in the rate of me because I had taken to the publisher before the deadline. My answer was that I did the term, but according to her, undo the stress of getting approval at the time justified a reduced fee. We parted ways at the end of the phone call. Chemistry is another area worth investigating. Even if you love the kind of creative work, the frequency of projects and compensation, which never overcome the lack of "click" with a client. It will take much more effort to work with them and a growing frustration will soon become evident. The best solution is to communicate (after completing the final draft) that you are not a good fit, and while you appreciate the opportunity it has given them, it would be better served by another designer. After another designer to refer to an offer for help in transferring your files to him / her is an excellent way to bow out. Working in this way facilitate the transition and may even get a referral in the future. You can find strange thinking of getting a referral in this way, but unfortunately, is common in businesses to cut and run when things do not go your way. Leaving the old way shows the character of his party and a concern for their welfare. Trust me, will leave a lasting and positive impression on them. Finally, his personal integrity is a factor when it comes to a client. If you are asked to be dishonest, misrepresent yourself or falsely promote their product or service, I suggest moving. To conduct business this way means that eventually treat you with the same sense. They also believe that the main intent of graphic design is to influence the behavior of others. If you have a strong political, moral or religious beliefs and a client asks you to promote something in direct opposition to them, then it is reasonable to terminate the relationship or reject the project. This rarely happens, since it generally knows the product or service in advance, but business models are changing. Note that there is no need to communicate their personal views in detail, since it does not belong to the companies, that the way is called "personal". You are not going to change anyone's mind anyway. On the other hand, if you have particular points of view, but did not feel personal betrayal at work for the "other side", then by all means go for it. Final words, if you offer graphic design services sufficiently long as it is very likely that a client of fire. It is not easy for designers and even less with a few new clients, because of the potential financial impact. The first rule in making the decision based on facts and not emotions, and be smart in how you do it. Make sure you've been paid for all the outstanding work and try to make it as painless as possible for both sides. No matter which treatment they had received, to be the best person, not create a situation that will create or enhance any acrimony on the part of clients. Have an exit strategy ready and provide them with the option of pricing and to recover their files and an option to acquire files in layers. You do not want to motivate you to continue legally or otherwise in the future. Keep in mind, the best way to avoid gunfire from a customer is the most thoroughly screen prospective and declining work with people and products that do not meet you or your business author objectives.About the Derald Schultz is the founder and director of Design Mediarail, Inc. A design company based in Atlanta, Georgia specializing in graphic design, web design, services and commercial printing. Mr Schultz holds degrees in printing and publishing, and visual communications. He worked on the design and printing of communities of more than 25 years before launching his own company. Mediarail design serves a wide variety clients across the country. © 2006-2008 Derald Schultz, Mediarail Design, Inc.
Source: http://www.articlesbase.com/graphic-design-articles/when-why-and-how-to-fire-a-client-582763.html

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