Booth Designing, Booth Designers, Booth Construction Company in India

XS Productions features booth designing and construction in India and abroad. Read  to know more about booth designing and construction company in India. Know about one of the leading booth designing company in India. XS Productions offers quality booth designing in India and abroad. Having a quality experience in booth designing and construction, XS Productions offers all types of booths and pavilion.

This company has various quality event designers. All of them are very talented and having a good experience in designing a trade show booth, pavilion or exhibit design. They design quality booth in affordable prices. There are varieties of booths they have. You can choose from portable booth, event booth or any other kind of booth or pavilion. Their interior designing is very attractive and pleasant. XS Productions is experts in exhibition stand design & build offering services in across India & Worldwide. Their exhibition booth construction service is unique. They used latest technologies in designing a booth or pavilion.

Their designing and construction of trade shows booth, displays, graphics is perfect for any kind of booth. There are specialist in designing a booth in small space. They are leading exhibition trade booth contractor. There quality services of booth and stand design, booth construction, exhibition contracts in India is very good.  You can buy portable or used trade show booths. They also offers booths on rent.

So if you looking for a leading booth designing, construction and pavilion designing company in India, then we refer you to XS Productions.

Source: http://www.articlesbase.com/graphic-design-articles/booth-designing-booth-designers-booth-construction-company-in-india-651572.html

Rules of Color in Print Design

Color can make or break an advertisement, whether in a newspaper ad, postcard, or other form of printed marketing tools. However, too much color tends to overwhelm your message, while too little will not be able to capture enough attention. Choosing the wrong color scheme can hide or disrupt the flow of your message and style. Another thing that must be remembered is that a certain color on a computer screen may appear differently than if it is printed on a commercial printer.

You can avoid these common color flaws by following the rules below.

The Right Amount
Many designs have two or four color schemes. Smaller layouts such as for business card or postcard printing need to use only two colors while larger designs such as brochures can allow for four colors. Make sure to use white space so as not to overdo your color scheme. In addition, you have to organize the shades. For instance, use a white background, black fonts, a red header box background, and a blue tips box background.

The Right Shade
having to choose between two or four colors and deciding what color combination to use can be quite challenging. The perfect combination of colors should help you to guide your readers to the most important aspects of your layout first. Among all the other colors, black and red capture the most attention, effortlessly. On the other hand, blue and yellow are more subtle colors. Each of these colors may produce different results when combined with other shades.

Play around with the palette of your project until the most important information stands out the most. Additionally, keep in mind that your message and style needs to be coordinated with the right colors. Use the following right colors - orange for fun, green for growth, and yellow for happiness. Make sure that you take consideration of these things. Remember that every color has a meaning in psychological terms. Know what kind of impact each color brings to the people. Know which color would draw more attention according to your target market's point of view.

The Right Appearance
The default color scheme on a computer is RGB because these colors (red, green, and blue) are the primary colours of light. Since a computer screen operates with light, colors appear more vivid on the monitor with RGB. The problem occurs in the printing ? the transfer of it from computer screen to paper, which is why color printing companies tend to use CMYK rather than RGB scheme. Cyan, magenta, and yellow (with black thrown in for a darker black) are the primary colors of ink; therefore, printed images appear more vivid and smooth. Your design program should have the option to choose colors from the CMYK scheme. Just remember that your proof printed on paper will appear differently than on the screen.

So with these tips in mind, you can get to work and create that perfect print out and use color to make your print design stand out from the rest and capture the most attention from your target markets.

Source: http://www.articlesbase.com/graphic-design-articles/rules-of-color-in-print-design-652833.html

Main Element Logo Design

What is the secret of success behind the brand companies like McDonalds, Kellogg, Apple and Coca Cola? What is the main element that kept the customers glued to their product and service? Apart from their quality oriented service and product, the logo design of their business has a charm to lure the audiences towards them and captivate their attention in a single glance. If you ever saw golden arches, it suddenly reminds of McDonalds and nothing else. It is the uniqueness, simplicity and the creativity of the logo that has generated an interest in minds of customers to know about the service. Being a new company, you would leave no efforts to make your campaign successful by circulating colorful, appealing brochures, catalogs and place big billboards, banners to get maximum exposure. But your whole effort is futile, if your website and printing material doesn?t have a logo, your identity. Just as a name is essential for the identity of the person, in the same way logo design is essential for a company to establish its presence in the market to its consumers. As truly said ?a picture is worth a thousand words?, a logo conveys everything about your business in a graphical form to your audience making them aware of your services and its nature in a graphical form. In a simpler way if you want to define <a href=www.logolabs.com?/>Professional logo design</a>, we can state it as a symbolic representation of your product and service which conveys the selling points of your business to your consumers and persuade them to consult your service for their business requirements. In comparison to the expensive mediums, logo design is an effective tool where you can easily reach your audience in a cost effective manner. If you can spend millions on your campaign, you also need to spend few dollars behind the logo design, which is in fact the essential element of your business. Logo design not only makes your services recognized to your customers, but it also reflects your professionalism and makes a outstanding impact of your services in minds of your target audience. Logo design is such an object that immediately catches the attention of every person within a single glance, so therefore marketing wise, logo design is very instrumental in connecting the business of small companies and startups to its consumers. While getting the logo designed, always ensure that the logo design is simple, unique and has been designed in vector form so that you have the flexibility to have it resized and printed according to your convenience. During the process of adapting a logo design also ensure that you are consulting a professional logo design firm for your business objectives. As the logo designs are created in various file forms like jpg, gif, tiff and eps, you have the privilege to maximize your visibility by placing the logo designs on website, letterheads, and business mails including promotional materials. With an aim to prevent logo design infringement, logo designs are been delivered to customers with original artwork so that the business identity of a particular company is not harmed under any circumstances. Give a definition to your business by implementing the resourceful logo design services and discover an innovative change.  Go get your dream logo designed now!

Source: http://www.articlesbase.com/graphic-design-articles/main-element-logo-design-648456.html

Knowing the Specifics About Presentation Folders

A presentation folder is a little self explanatory, but given how few people I see making good use of them, I have to imagine that many just don?t realize what they are, or how significant they are.

This is a folder meant to specifically hold presentation material. Each time you have to give a big speech or you have to discuss the details of a project or product it?s always nice to have additional material with you to help people understand what you have to say.

A speech can only go so far, which is why presentation folder printing was invented. When you hand people material you?ll want to hand it to them in something, and the nicer looking the folder is, the better impression your material is going to make on people.

I?ve seen some presentation folders that were obviously designed for that one specific occasion. They had some reference to the topic of the presentation on the front of the folder, and the general design of the folder fit well with the design of the material it contained.

Getting different presentation folder printing done each time you do a project can help to boost up your image, but I would also suggest having some more generic folders made about your company as well. These are going to be more about showing your company name and logo. The reason is because sometimes you won?t know exactly when you?re going to need folders, which is why it?s nice to have them around when the unexpected occurs. If you have some general folders you can be certain you can use them with any situation.

The reason why you should look at presentation folder printing is because the look of your material does matter. Is it the most important part of your presentation? No, not at all, but it will have some kind of impact on people.

Furthermore, the material is likely to be the first thing handed to people. The better your material looks the better your first impression is. This can lead to a much easier presentation because people are put in the right mood by your creative and unique designs. They?ll look at you as more of an authority because you?ve obviously taken the time to make sure everything about your presentation is just right.

Quite often the little details are what can leave a lasting impression because people aren?t expecting them to be as good. If you can impress people with the small things you set them up nicely to be interested in the bigger things you have to say. That?s why you should always consider how you present your material to people. Make sure everything about your presentation from the very beginning is strong.

Source: http://www.articlesbase.com/graphic-design-articles/knowing-the-specifics-about-presentation-folders-628257.html

How to Get a Job as a Graphic Designer

Just the other day I received a question on Twitter from Adam at Design4Love:

"Hi.. how are you? Do you have any tips for me how to get into the UK design industry (Other than sending applications to agencies). Thanks!"

Which got me thinking about how difficult it was for me and some of the fellow graphic design students I studied with to get a job in the design industry back in 1999 (yes that long ago!) straight out of design college. I snapped up a job with a Central London design agency in Soho within 2 weeks of leaving college but looking back it wasn't really the right job for me then. Though just 13 months later I changed positions and worked for a great design agency based in London Bridge and learned a huge amount as well as working on lots of different types of projects as a designer.

Anyway competition was fierce then BUT the amount of graphic design and other design courses available in art colleges and universities up and down the college has grown hugely since then.

So here are a few tips on (like Adam asked) "how to get into the UK Design industry"

The Portfolio:
Having a great design portfolio is a must. To be honest your design portfolio is the most important thing on this list, its what you'll mainly be judged on. It must be well presented and include at least 6 or more design projects. Think about the kind of work the agency your applying to does and try to tailor your portfolio towards that. For example if they specialise in corporate identity and branding work try to include work of this kind.

Be ready to talk about your design work, what inspired you, why you approached the project in the way you did, even choice of typeface, colours, imagery etc. Show them some of your sketchs and development work, some agencies what to see your scribbles more than the finished work as it shows your design process and how you think!

Before taking your portfolio along to job interviews, make sure you show it to a people (tutors, other design students) talk them through it, get them to ask you questions about your design work and respond with suitable answers. This will get you used to talking people through your portfolio, making you a more prepared for the interview.

Work Experience:
Offer to do some work experience with a design company who's work you really admire (for free if you have to!), even if its just a week then spend that week wowing them, making the tea, producing great work, take an interest in everything relating to that design company. It is a good way to get your foot in the door but also don't be too pushy or cocky, you might think your a great designer but remember there is a big difference between design college and the real world!

If the company really like you during your work experience they might offer you a full time job!

Finding Work:
Send your portfolio as a PDF etc to as many design companies (that your interested in) as possible, then after a few days give them a quick call to check they have received it.

Another alternative and one that worked for me is to approach a design recruitment agency. I contacted Major Players (there are many others!) when looking for a new graphic design position. They interviewed me and I took them through my portfolio and skills set, based on this they then contacted me when suitable jobs became available. This worked very well as they got me a new job within 2 weeks.

Dress code:
There isn't one as such. Wear what your comfortable in but also look like you have made some sort of effort! That said I wouldn't recommend turning up in a suit! Remember what you wear can be seen as a reflection of yourself and your design style or preferences.

Behaviour:
Be yourself, be calm and open to discussing your work and the work of the design agency. Remember to ask questions about what work they produce and what your role would be. One thing I found useful was to ask if someone could take you around the studio, afterall that is where you'll be working if you get the job and you need to see what sort of environment you'll be working in. It also easier to ask questions as you move around and see how they work.

Research:
Remember to do some research on the company that is interviewing you, as they are likely to ask you what made you apply for a job with them, what sort of work do they produce, what awards have they won (if any), why do you want to work for them in particular?

Keep trying:
Above all keep trying and keep looking at ways to improve your portfolio. If you go for an interview and they don't give you a job, don't worry, your work just might not be suitable for that particular design agency.

So hope this has helped, good luck!

Source: http://www.articlesbase.com/graphic-design-articles/how-to-get-a-job-as-a-graphic-designer-631495.html

Do not Let the Competition Scare You Away

Even if you don?t know much of anything about video games I?m guessing you?ve probably at least heard in passing the name World of Warcaft. The level of success this game has managed to achieve is something that has drawn a lot of attention of the years.

First released in 2004, this game has actually found a place in the Guinness book of world records as the most popular online role playing game ever. Now that is something any company would love to be able to boast.

The question then becomes how did they do it? This was the first online role playing game the company Blizzard ever tried to make, and they entered into a market that was already established, with many other companies sporting very well known and successful games. This means they not only had to break into an already established market filled with competition, but they did so and took the title as the biggest game there is.

And how can you use what they did to benefit your company?

The first and most important aspect of their original planning was by holding focus groups about what it is that people liked about the current games and what they didn?t, and from that information they tailored something that was meant to be exactly what people were looking for.

This is how you can break into an existing market and achieve success. If there is a lot of competition, don?t let them scare you, figure out what it is that they?re doing wrong. No company is going to be perfect, and you?re in a prime position to get the goods on them before they know anything about you.

When you first open your store all of your commercial printing can focus on the reason why you can help people more than the competition can. If you?ve done the right research you can tell people exactly what they are looking to hear.

Mention all the things that people were unsatisfied about in relation to the competition and make sure you do it better.

Quite often people who think they?re perfectly satisfied with a company, and may say they?re satisfied, will quickly realize that there was a lot of things the company wasn?t doing for them. But they only realize this when someone really asks them what it is that they want out of a company, and when another company can provide it for them, they?ll be much more willing to try them out.

No market is completely closed off to new people entering into it. I?m sure the existing companies will try to emphasize with their commercial printing that they?re the biggest in an effort to discourage anyone from even challenging them.

Well, the old saying applies that the bigger they are the farther they have to fall. So long as you know how to handle yourself and do the proper research, no market is closed to you.

Source: http://www.articlesbase.com/graphic-design-articles/do-not-let-the-competition-scare-you-away-631846.html

Logo Design Inspiration

Where do we get our inspiration for a logo design for our company?  Well we get our inspiration from lots of places, most notably the media.  We see advertisements for everything from coffee to computers.  Each company that advertises their product has some sort of logo or brand associated with their product.  These brand icons could give us ideas to use for our logo.

We get inspired by the designer?s creativity in using shapes, colors, typography, shading etc. to create the perfect logo.  Whether you choose to use words, shapes, or symbols, you?re creativity is the only thing limiting yourself from a great logo.  It is a delicate balance to try to incorporate different aspects of a design.  You have to choose form over function or vice versa.  Each logo presents itself with different goals.  The end product needs to have a certain message to attract a customer.  The accomplishment of this may depend on the type of industry the logo is geared.  Different industries will require different use of the tools described above.

One thing is clear however, most logo designs these days are drastically different from years past.  It is easy to spot logos that have been designed 20 to 30 years ago.  There is little use of any design concepts that we see today.  For instance, the use of color, the use of 3 dimensions, intricate shapes were not used as to the extent they are used today.  Who knows in another 10 years, logos may look drastically different from what they look like today.  The boom of the internet has spawned this modernization of logo design.  It is a trend that continues.

We at Logo Bang understand the trends in custom logo design and we have designers that are up to the trends so that we can design a logo that is right for you.  Not everybody is the same and we all have different visions of what is design, therefore our packages have multiple concepts and multiple designers so insure that you get the perfect logo.

Source: http://www.articlesbase.com/graphic-design-articles/logo-design-inspiration-633409.html

I Don't Have to Show You Any Stinkin' Business Card

Well of course you do. If you're in serious business person, you need a well-designed business card. Like the Bandito responding to Bogart in Treasure of Sierra Madres, there a lot of folks that refuse to give much thought to their business card design.

The sad fact is that there are a lot of stinky business cards being used to represent a lot of very talented professionals. If you want to be taken seriously, you have to consider your business card as an essential advertising tool. Here are some essential design tips for basic business card design:

Avoid dark colored papers and card stock.
Paper stock is important. Spend a little more for a quality paper.
The flat size should be small enough to fit in a wallet.
Stick to one (or at the most two) font styles.
Steer clear of tacky clipart, as well as copyrighted artwork.
Be descriptive with your business card's text.
Remember: include your name, company, address, telephone, cell phone and website address.
If you don't have a logo design, don't try to fudge one.
If you're not the creative design type: Keep It Simple!

Don't give short shrift to could be the most important tool in your advertising arsenal: your business card design. It could make the difference between being one of the many business failure statistics or being one of the few that succeed in an increasingly competitive economy. Remember, you do need a business card, just not a "stinkin'" one.

Source: http://www.articlesbase.com/graphic-design-articles/i-dont-have-to-show-you-any-stinkin-business-card-636303.html

Digital Product Printing. the Revolution Continues

Direct Printing has been around now for a few years..but its getting better,cheaper and more viable as a serious replacement for Screen Printing. 
Lets reflect for a moment and look at the state of the industry and the alternatives, their weaknesses and their strengths.

Firstly there's Screen Printing, its the oldest and most established form of Fabric Printing.
Pro's: You can print on a huge range of underlying materials from Plastic Bottles to the traditional T-Shirt.
You can print on dark Colors and you can limit the amount of Colors to save printing costs.
It is a cheap way of printing large quantities of garments and products. The finished result is very durable (if done right)
Con's: The technology is a craft and although easy to set up and learn at the basic level it really takes a lot of training and skill to master and do well. Many of the skills and techniques are passed on from master to pupil and for an outsider who want's to 'pick this up' this there is a steep learning curve some of which he or she will never master without experienced help.
Screen Printing is messy and requires a darkroom for preparing screens, a waterproof wash down area with proper environmentally safe drains.
There is a lot of time required for mixing and matching ink colors.
Each color requires it's own screen.
A film has to be produced for each screen.
Small print runs are not economically viable.
Printing Photographic Images and full color artwork is difficult to achieve. It requires a lot of skill and still is only capable of producing a low resolution image.
Silk printing machines vary from hand made manual jigs to Multi Color automatic Carousels or Flat Bed printers. From the cheap to the industrial and expensive.
You will need the services of an Artist experienced in preparing artwork for Screen Printing and a decent Image setter or similar device for producing film.
To cure the shirts you will need a heat tunnel and they are expensive.
To get into the business in any kind of meaningful way you will have to spend a lot of money.

Next we have Sublimation Printing.
Pro's: It can be relatively cheap to setup on a small scale as a start up business. At the Low end it requires a relatively cheap inkjet printer, a Bulk Ink feeder, a Heat Press and a Computer with a Graphic Design program. You can print on Mugs, Glassware, Plates, Drink Holders, Caps and a variety of Garments.
You can produce small quantities of product even one item. There are no Screens or Films and messy setting up.The print is a Dye and permanent, it wont crack or peel.
The print can be very high resolution capable of reproducing very high quality photographic images.
Sublimation printing is a very cost effective way of producing Drink Holders and has a high percentage of that market. It also prints brilliantly on the Sports materials such as 'COOL DRY' and dominates that market that market as well.
There is the serious end of the Sublimation print market using very large plotters to print large rolls of material. The Garments are printed and then cut and stitched allowing all over printing. Nearly all Sports Uniforms are printed this way. The set up cost for the plotters and huge Heat Press is high putting this in the large volume end of the market.

Con's: Inkjet printers can be temperamental. Jets can block wasting transfer paper.
The process requires a Press to press the Image onto the object. There is a learning curve here and traps for the unwary, (visit the Desktoptips Sublimation page).It can be time consuming producing a large order of garments.
There is a learning curve required in operating a Computer and mastering the art of Color Correction.
You can't print on Dark Garments.
You can only print on100%Polyester material and specially coated Mugs, Plates etc.

The other process which can be even cheaper to set up is Digital Transfer Printing. Pro's: All you need is either an Inkjet printer or a Color Laser printer. (There are different transfer papers for Laser and Inkjet Printers). A Heat Press and a Computer with a Graphics program on it. 
You can print on a wide range of materials including Cotton and there is a transfer paper for printing on dark garments. If the process is done correctly (use a proper Heat Press NOT a hand iron) the results are durable.
If you buy them in bulk the transfer sheets can be as low as $0.50c each.
Because you are printing from a Printer the images are high resolution and capable of full Color Photographic prints.
You can economically print low numbers.
Cons: Pressing shirts can be a fairly slow process.
If not done properly the print can wash away or crack off.
The Dark Color transfer material is much harder to deal with and requires hand cutting around the image. This is a very slow uneconomic procedure.
Most transfer sheets are Letter or A4 size which is OK but can be small on Larger T-Shirts.

Lastly (and by no means least) comes the
Direct to Garment Inkjet Printers.
Pro's: The smaller commercial models like the AnaJet above are now competitively priced around US $15,000.00 and that's a lot cheaper than setting up to Screen Print multicolor garments. There are cheaper machines and much much more expensive ones on the market. Make sure you see one working and try and ask for testimonials from Printers who use them. The Anajet is a sturdy American made Product and designed to work hard.
You only require a Heat press to cure the garments and a Computer with Graphics software.
It is easy to operate and set up for a novice and has a relatively low learning curve when it comes to color correction.
You can also produce up to 3000 garments a month
You can economically produce low quantities of T-Shirts, even one because you have no screens of films. The machine prints directly from the computer onto the garment.
You can print on dark colors because the printer can print an opaque white background before the other colors.
The output is high resolution Full Color photographic Inkjet technology, bright vivid colors.
Con's: It's a great garment printer but won't knock Sublimation out when it comes to Drink holders and mugs etc.
When it comes to irregular objects like Drink bottles Screen Printing still rules the roost.
But the writings on the wall folks,the men in white coats are on to it. The future looks very digital to me.

Source: http://www.articlesbase.com/graphic-design-articles/digital-product-printing-the-revolution-continues-640117.html

Logo Design Mistakes

Designing a logo isn?t easy and should not be taken lightly.  In designing a logo, there are several logo design mistakes that you should avoid making.  Branding isn?t just for big companies that have millions of dollars, many small companies can take advantage of a great logo but you?ll want to avoid these mistakes to insure a great logo.

First, make sure to have a professional designer create the logo for you.  There are many companies that do logo design that can help you design a logo.  By avoiding the use of an amateur, you?ll get a nice clean logo design that will last a long time.  The adage that you get what you pay for is very true in logo design.  You can see the difference that a professional designer can do for a logo.  They have a better understanding of using shapes and color.  You?ll want to hire a designer because you?ll end up with a professional looking logo that you?ll be happy with.  A great logo shouldn?t have to be redone.  It should last a lifetime.

One thing that you should never do in designing a logo is to use clip art.  Pretty much everybody can spot clip art.  Clip art does not provide any uniqueness to a logo.  Somebody could have the same picture in another logo.  Also, designing a logo with clip prevents you from customizing your logo.  The logo will appear to be look unprofessional and most people can tell when clip art is being used in a logo because most people have seen what clip art looks like.

Typography is a big factor in designing a logo.  Choosing the right font to go along with the other design elements is just as important is the design elements themselves.  Avoid using the wrong word, a long sentence, a mission statement or anything unnecessary.  You should also avoid certain words or phrases that could potentially be offensive.  It is also important that you choose typography that you can read.  It really doesn?t make sense to design a logo who?s company name is illegible.

Lastly, you should make sure to design your logo for all media types.  There are lots of different advertising medium and you?ll want to design a logo that looks great in all forms of media.  It would be a big mistake to design a logo for one media type and the logo look terrible on another type of media.  You have to make sure that your logo copies well onto all media types.  Keep in mind that you?ll be advertising in a lot of different places so you?ll want to make sure your logo looks great wherever you put your logo.

Source: http://www.articlesbase.com/graphic-design-articles/logo-design-mistakes-638310.html

Banner Printing San Diego

Look at Me! - Custom, Full-color Banner Printing at http://www.sandlgraphicdesign.com/largeformat.html

Visual advertising takes many forms these days: billboards, automated marquees, giant animal balloons, even some poor guy dressed in a costume by the side of the road. But of all the confusion of ads competing for the average person's attention, which is the most effective both in terms of cost and communicating a message? Take a look at custom, full-color banners.

What Exactly is a Custom Full-color Banner?

Custom banners communicate a message to their intended audience typically in a large, colorful format. Banners come in a variety of sizes and materials based on their intended use - indoors or outdoors - their intended audience, and length of service required. Banners have become more and more desirable as an advertising vehicle due to the wide range of customization options, price, and flexibility in placement. Modern reprographics technology allows organizations requiring a banner to do most of the design and layout themselves and then simply submit the design for printing. This can add considerable cost savings since there is no need to hire creative talent. Of course, most printers have in-house creative staffs ready to assist in the design and layout of custom banners.

How are Custom Banners Printed?

There are three methods of producing banners commonly in use today. The first is Vinyl Lettering in which each letter or graphic is printed on a vinyl, adhesive-backed substrate and then affixed to the banner material. This is a very labor-intensive process and tends to be used for small runs. The second process is Digital Printing which prints each banner on very large format printers, much like your office inkjet printer only on steroids. These printers use different inks depending on the type of banner and longevity desired. Billboard sized banners are often made out of several smaller digital print banners which are then sewn together to create the whole image. Digital print banners provide for a great deal of latitude in customization and the main cost involved is the material on which the banner is to be printed. The third banner printing process is Silk Screening. The silk screening process creates "stencils", or screens, of the graphics to be used out of a fine mesh using a photographic process. The screens are then framed in wood or aluminum. Each stencil is then used to "lay-up" a color of ink on the banner by pulling a rubber squeegee over the screen with each color of ink. The process is repeated with each screen, eventually creating the graphic desired. This process is preferred for manufacturing many copies of the same banner.

Indoor or Outdoor ?

The wonderful thing about custom banners is the wide variety of installations that are possible. Banners can be installed across the outside of buildings, on fences, delivery truck side panels, between lamp posts...the list is endless. The main concern is whether the banner will be outdoors or indoors. Banners intended for use outdoors must be more ruggedly constructed and use special inks to withstand the weather, especially if the banner will be mounted for an extended period of time. Of course, these extra considerations add to the cost of outdoor banners relative to the same size indoor banner. Another factor to be considered when dealing with outdoor versus indoor banners is their visibility.

The average person viewing an outdoor banner typically has only a few seconds to make out and register the message contained on the banner. Therefore, outdoor banners should be attention grabbing, simple and properly sized. The size of the text will have the greatest influence on visibility. When calculating visibility, the average distance of the viewer from the banner must be determined. If the viewing audience is 100 feet from the banner, the text will have to be a minimum of 4 inches in height. As the viewer moves farther away, the size of the text increases exponentially. For example, a person standing roughly a city block away will not be able to see the message clearly unless the letters are 16 inches tall. At a quarter of a mile, the letters would have to be almost 5 feet tall!

Marketing Effectiveness

Comparing the marketing effectiveness of custom banners to other forms of advertising is a little tricky due to the sheer variety of uses for banners. If we consider their effectiveness compared against billboards, banners offer many advantages. Banners are generally much less expensive. Billboards are typically priced based on their "showings". This is a rating which is calculated based on the number of people in a given population who will see the billboard. Billboards with higher showings can run to many thousands of dollars per month to lease and that's not including the printing costs. Billboards have a fixed location and may share space with other advertisements. Banners can be easily moved for maximum viewing opportunities. Banners may also be re-used again and again as necessary.

Stand Out from the Crowd

Custom, full-color banners clearly have many advantages for communicating information to the public. Digital reprographics have revolutionized the ability of organizations large and small to spread their message in an eye-catching, creative and cost-effective manner. The only limitation is imagination and a place to show it off!

For your custom Full Color Banner visit http://www.sandlgraphicdesign.com/largeformat.html or http://www.SandLGraphicDesign.com

Source: http://www.articlesbase.com/graphic-design-articles/banner-printing-san-diego-638504.html

Computer Aided Design

Computer aided designs (CAD) are essential components of any high quality engineering projects.

In modern engineering, designs are often complex and require more than just paper drafting to fully visualize the design in full details. That is where CAD comes in to provide stunning visual aids to help you, the designer, as well as your client, understand and communicate via a virtual prototype, leaving less room for miscommunication.

At CAD Design, we offer solutions to engineering undergraduates who are often burdened with heavy workload, let alone multiple projects to handle. As student once, we understand the amount of workload undergraduates go through.

With CAD Design, you can find reliable help for your project outsourcing, at a highly competitve rate.

We make use of Solidworks and Autodesk Inventor, two of the leading CAD software used in engineering industry as well as most established universities.

We are a team of freelance graphic designers, each equipped with good knowledge in handling CAD designs. Portfolios are available on our website.

We offer a wide range of services, including detailed dimension drawing, exploded views, illustrative and realistic studio rendering.

Rates are not fixed, due to complexity of individual project. However, be assured that our rates are highly competitve so as to cater to college students' budget.

Spend your time wisely, focus on your examinations and leave the project to us!

Visit CAD Design today and find out more.

Portfolios can be found here

Bill of materials
Detailed drawings
Exploded views
Finite Element Analysis
ANSYS
2D/3D Drafting
And more at our website (http://caddesign.freehostia.com/)

Source: http://www.articlesbase.com/graphic-design-articles/computer-aided-design-636537.html

Cartoons -- Ideas for Using Them in Your Ad Campaigns

Cartoons are an effective device for advertising because they are colorful and popular. Since they are entertaining they tend to leave prospects in a happy, receptive mood. Here are some ideas on how you can effectively use cartoons for your ad campaigns.

Newspaper advertising - Years ago when I started out as a cartoonist I read a survey which revealed that, among newspaper readers, 91 percent read the comics whereas only 65 percent read the sports and 27 percent read the news. This was years ago and the statistics may have changed somewhat but it does reveal how popular cartoons are for newspaper readers. Considering this an advertiser might do well to create a series of ads in a cartoon format. Years ago, for example, one of the loan companies in my home town came up with a cartoon series called "The Loan Arranger", a takeoff on the popular comic character, The Lone Ranger. It was a single panel cartoon that appeared frequently and each episode promoted the services of this loan company. Newspapers carry so many ads, this is one way for an advertiser to make sure his ad stands out in the crowd.

Direct mail advertising - I recently received a direct mail ad from the publishers of the Saturday Evening Post. The ad was to promote new subscriptions to their magazine. On the outside of the envelope they published a cartoon, much like the ones you see in their magazine. I often throw my junk mail away without even opening it, but the cartoon enticed me to open the envelope and read the advertising. Other advertisers could do the same thing to entice more attention to their direct mail pieces. A cartoon on a flyer handout would also be an effective way of getting people to read the flyers.

Store displays - I remember reading some time back about a shoe store owner who had cartoons blown up and displayed them in his store window nestled between the shoes he had on display. People would stop and look at the cartoons in the window, and then notice the shoes that were on sale. Here again is a creative way of using cartoons to attract attention to an advertising message.

These are just some of the advertising tricks I've seen used during my 40 years as a cartoonist. Next time you start to plan your ad campaigns, you may want to consider this type of art in your planning. Cartoons are generally no more expensive than any other type of photos or artwork you may choose and there are many cartoonists who will create custom work for you and you can find them with a quick search on the internet. Or, if you want to save money, you can often license cartoons from a cartoonist's stock inventory, which will fit nicely into your advertising message. Either way you have a fun and effective device for getting your message to prospective buyers.

Source: http://www.articlesbase.com/graphic-design-articles/cartoons-ideas-for-using-them-in-your-ad-campaigns-633569.html